Wine Tasting Experience®: the 2015 season begins with Vinum!

Written by Wine Pass
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In April, the guided wine tastings by Strada del Barolo return with an initial schedule of events to take place during the traditional spring event of Alba, Vinum. In May and June, the tastings will continue in the castles of Roddi and Barolo.

In the last few years, the Wine Tasting Experience® has become a not-to-be-missed appointment for hundreds of wine lovers visiting the Langhe. An original tasting format devised by Strada del Barolo, it returns this spring with a calendar that will begin Saturday, April 25, 2015 and continue through to June 13, 2015. Thanks to the renewed collaboration with Ente Fiera Internazionale del Tartufo Bianco d’Alba, which organizes the annual Alba Truffle Fair, the first events will be held as part of the 39th Vinum edition, a highlight of the Piedmontese spring for wine lovers, and will last an hour like previous models tested during the Truffle Fair.

Format

Following the example of the French Ecole Du Vin, the Wine Tasting Experience® goes beyond traditional wine tasting in a single producer’s cellar, a common experience for all wine tourists, and gives the opportunity to compare labels from different producers in a single appointment.

The presence of territory experts who can reveal the secrets of wine and are ready to satisfy curiosities and answer questions is the main added value for attending wine lovers. The “teachers” are indeed skilled producers, oenologists, and sommeliers who can guide the audience through a sensory journey that starts with what the consumer perceives in a wine to better understanding the features and learning how to best use their own senses.

Questions from the audience, insights, tips on tasting, wine from a variety of producers and, not least, the prestigious locations in which the tastings are held are all elements that make the Wine Tasting Experience® a new approach to wine knowledge. The appointments provide the unique opportunity to delve into the details of vine growing and wine production of the Langhe and Roero. To make the experience even more interactive, since last year, teachers now use a supporting video rich in infographics and interactive maps that participants can consult directly on their mobile devices during the tastings. The content can also be accessed on the day following the Wine Tasting Experience®.

With a special eye on the growing number of foreign wine tourists, the Wine Tasting Experience® is also led in English in order to meet the needs of wine lovers from around the world interested in an in-depth knowledge of the wine growing territory and its production.

Locations

In addition to Palazzo Mostre e Congressi of Alba, where the special appointment within Vinim will be held, the other locations that will host the tasting will be the Castle of Roddi, confirmed as the main venue of the Wine Tasting Experiences®, and the Castle of Barolo, which will be the setting of the Wine Tasting Experience®. The appointment at the Castle of Barolo is organized to celebrate the collaboration between Comitato per la valorizzazione dei castelli delle Langhe e del Roero and Parchi del Ducato di Parma e Piacenza together with Unione Montana Appennino Parma Est.

Topics

“The Taste of the Hills” and “The Crus of the King” are the alternating themes of this spring season. “The Taste of the Hills” is an introductory journey among the most characteristic productions of Piedmont, with the tasting of six different wines: Arneis, Dolcetto, Barbera, Nebbiolo, Barolo, and Moscato. “The Crus of the King” is a journey punctuated by a tasting of five different Barolo labels.

In addition to the regular appointments, it is always possible to organize an exclusive, customized Wine Tasting Experience® for groups of at least six people, who can decide, together with the organizers, the dates, times, locations, languages (besides Italian: English, French and German) and, of course, the choice of the wines to taste!

A further opportunity is offered during major events taking place in the Langhe region: on Saturday, May 30, 2015 a special Wine Tasting Experience® is planned in conjunction with “Io, Barolo,” the event organized by Strada del Barolo to celebrate the new Barolo vintage together with all the associated producers, which, of course, will feature the King of Wines …