N.1 December 2012

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To know wine means much more than knowing how to drink it: it's visiting wineries, understanding the territory, and speaking with other wine lovers and wine people – those who grow the vines, vinify the grapes, bottle the wine, and display their names on labels, leaving themselves and their hard work open to the capricious judgment of the world.

Knowing wine involves a curiosity and understanding of its nuances, from its color and aroma to its taste and price. And of course, it means being open to the pleasures and plain fun of a relaxing day touring wine regions in hills and vineyards with friends and family.

Piedmont is a region with a lot to offer a tourist, and its food and wine products uniquely characterize its diverse areas--so diverse that wine is the only element that is diffused throughout the entire region. The Langhe, Roero, Monferrato Astigiano and Casalese, Acquese and Ovadese, Tortonese and Alessandrino, Torinese, and the Northern provinces evoke, by name alone, the viticultural vocation in one of its most famous and well-known areas.

The intent of Wine Pass is none other than to provide a series of helpful suggestions to the wine tourist in an innovative way through print, online, and on mobile devices – all of which are connected. The QR Code on the print version will take you straight to our website, full of news, more articles on wine and wineries, photo galleries, interviews, and videos. The smart phone and tablet versions of offer the user social interaction as well the possibility to save your searches and construct personalized courses, thanks to the integration of geo-referencing systems.

These technologies represent a key of access – a “pass” - to the territory and all of its charms (wineries, traditional food products, hotels, restaurants, museums, trails, scenic overlooks, monuments, castles, and more) for all of us wine lovers – and we're a group that keeps growing. This pass offers the possibility to trace all the information and itineraries we're constantly updating and collecting for you to use in a simple, quick way on the go.

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