Rules and Regulations for Wine Moments, the #WinePass photo contest

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Full Rules and Regulations for the Wine Moments photo contest


Who can participate

The Contest is open to all adults 18 years of age or older (21 or older in the U.S.). It is intended to promote artistic creativity related to the world of wine by using and sharing digital photos. The Contest is not intended as a prize-focused sweepstakes, but instead as a space that gives opportunity to the research of ideals, values, and aspirations, encouraging artistic expression and poetic communication connected with wine.

Time period

The Contest has three specific stages:

1. The first stage of the contest is open to everyone and begins September 19, 2013 at 3:00 pm and ends October 6, 2013. Any Instagram user can submit one or more photographs.

2. On October 7, 2013, the Jury will proclaim the Finalists.

3. From October 8, 2013 to October 13, 2013 the Finalist photos selected by the Jury can be voted on by the online community by selecting "Like," thus electing the Contest Winner.

How to participate

Participation is free.

A person may participate in the Contest in two ways:

1. Download the free App "Contestgram" for smartphones and follow the instructions for participating in the Contest.

2. Upload or take photos directly on Instagram and tag the photo with #winepass. If the hashtag #winepass isn't present, the photo will not be considered for the contest. It is allowed and encouraged to use additional hashtags (#WineMoments or #contestgram) as long as #winepass is always present.

There are no limits to the number of photos that participants may submit with the #winepass hashtag. The user must have an Instagram profile to be able to participate in the Contest.

What to photograph

The Contest theme is "Wine Moments," those moments when you find yourself lost in your thoughts from the meditative power of wine; when the company is extra-enjoyable, or the scenery especially beautiful, all paired with a glass of wine: there are no limits to creativity as long as the photo captures a wine moment. Originality will be one of the points that the jury evaluates. Photos may also be taken with whatever camera or photo-taking means available if they can then be uploaded and shared via Instagram.


By participating in the contest, photographers attest that:

1. uploaded photos for the contest are taken/edited by the photographer, 2. the photos do not contain content that is obscene, sexually explicit, violent, offensive, or defamatory, 3. the photos do not contain material that discriminates by sex, ethnicity, or religion, 4. if another person appears in the photo, the photographer has obtained permission to publish the photo from that person.

The jury and organizers of "Wine Moments" have the right to discard the photos that don't comply with the rules and regulations from contest consideration.

Determining the finalists and winner

At the end of the determined period of time, a jury of experts will choose 5 (five) photos that have interpreted the theme the best. The photographers will be the Contest Finalists and will each win a prize. After this first selection, the 5 (five) photos will be uploaded to Contestgram and can be voted on by the App's community. The author of the photograph selected most often from among the Finalists will be named the Contest Winner (users from the Contestgram community can express their vote by clicking on the heart under the photo). The Jury is composed of the Editorial Staff of Wine Pass and that of Contestgram.

The prizes

Finalists will receive a Crumpled Map® of the zones of Barolo and Barbaresco created by Wine Pass, with indications of all the best wineries of the zone. The Contest Winner will receive a bottle of Barolo Riserva “San Bernardo” 2006 from Palladino Winery of Serralunga d'Alba.

Announcement of the winners

Winners will be contacted by October 15, 2013.

The official announcement of the winners will be through channels of communication of Wine Pass (official site, press release, Facebook, Instagram, and Twitter) and through channels of communication of Contestgram. Only the first name and/or nicknames will be published so as to protect the privacy of participants.

Special Prize

By the incontestable judgment of the jury, the 5 (five) Finalist photos (among which is the Winner) and a selection of the best photos that participated in the Contest will be printed on Tonkey frames ( and displayed in an official Contest exposition at the WiMu, the Barolo Wine Museum. The photographers of all selected photos will be contacted and notified before the display.


By tagging the photos using the above indicated methods, photographers give their implicit consent to voluntarily and freely publish their photos for the Contest and the exposition noted above, absolving Wine Pass of any responsibility. Wine Pass and Contestgram will not ask participants for any personal or sensitive data except for that mentioned above. Participants' data will not be divulged to third parties. Participants' data will be used for eventual communications and to receive the newsletter. Participation in the contest carries with it the express acceptance of the rules and regulations in all parts and the use of data according to D.Lgs. 196/2003. Every participant is held responsible for the content of his or her photo(s) and guarantees that he or she is the author of the photo. If this is violated, the participant will be excluded from the contest. By entering the contest, the participants cede rights to the organizers to use (and publish), modify, partially or fully reproduce, share (using any means of technology), distribute, prepare works derived from, see, and to spread (in whatever format and using whatever channels) the photos taken for the contest. The photographer guarantees to the organizers and contest promoters that consent is gladly given, confident that the use of such photos will not violate the rights of third parties. All photos taken for the contest will be inserted in the data banks of Wine Pass and Contestgram.

Don't hold back - we want all of your Wine Moments! And, most importantly, don't forget to enjoy that glass of wine to the last drop. 



Wine Pass Piemonte is a compass for wine lovers to discover the best of Italy's celebrated wine region, winery by winery, itinerary by itinerary. We pay particular attention to the culture, personalities, wine cities, and wine and food events in the wine zones. Wine Pass is the first magazine expressly made with wine tourists in mind. Check out our site for articles, interviews, news, itineraries, maps, events, and suggestions for fully enjoying your wine travels, updated weekly.  


What's Contestgram? Contestgram is an App for finding and participating in photo contests on Instagram. All you need to do is log in with your Instagram account in order to participate. You can enter your photos in contests by tagging them with the given hashtag while in the Contestgram App, or directly on Instagram. It's fun, easy, and free. What's Instagram? Instagram is the most popular photo sharing platform online, with over 150 million users. It allows you to add filters and frames to photos and share them with friends and followers using a smartphone.

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